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AI Advertising is Here and People are Upset
The Renaissance Times
March 15, 2024
Dear Artisan,
Remember all that talk about AI taking people’s jobs? Well, it’s here, and people are upset.
Under Armour lit the fuse today by dropping an AI-powered ad that involved essentially no humans.
Let’s dive in.
Hot Off The Press
Under Armour Releases Controversial AI-Powered Ad
AI Powered Drone Systems Are Changing Military Warfare
Apple has acquired an AI startup called DarwinAI
Mercedes begins piloting Apptronik humanoid robots
SpaceX Just Sent the Heaviest Flying Object Ever to Space!
The One Big Thing
Under Armour’s AI Powered Ad Is Ruffling Feathers
AI Did This
Longtime readers know that one of the things I am most passionate about as it relates to AI is the idea of decentralizing Hollywood. With the amazing creative tools at everyone’s fingertips today and massive social networks that make distribution as easy as the click of a button, it makes no sense for media production to be confined to one city in the entire world.
Well, it looks like that future is here and Hollywood is big mad about it.
Under Armour recently asked their creative agency to make an ad featuring their athlete, boxer Anthony Joshua. According to the ad’s creative director, the request was to make the spot with existing resources.
No access to the athlete, no new footage, only existing video and whatever AI tools the team wanted to use.
Now, is this the greatest ad in the world? No.
But it’s also not bad, and better than 90% of the garbage we saw in this year’s Super Bowl. And this is before OpenAI has even dropped their text to video model Sora.
What’s so interesting about this is what the director had to say about the work in the face of tons of controversy (mostly in the Instagram comments).
The future is brands training Ai on their products, athletes, aesthetics + repurposing existing footage bases + using Ai to do more with less in less time
To me, this is what the Renaissance is all about. Putting a Hollywood film studio in everyone’s pocket. Some people may see this as a displacement of the current order, of people losing jobs, but I see this as classic creative destruction.
A technological force is coming and providing heaps of opportunity to those willing to grab it, which is bound to disturb the status quo.
That is a great thing.
The Gallery
Robot janitors are a dream come true
Self driving building Janitor.
Cleans all bathrooms in a multistory building…
Unassisted.
— Brian Roemmele (@BrianRoemmele)
5:21 AM • Mar 14, 2024
Cloning an open Devin
showcase making a copy of Devin, cloning up-and-coming Open Devin, asking gptme to connect with a frontend by gptengineer App
(i.e. making Devin without code)
Approach:
- screenshot Devin
- frontend + github codespaces via gptengineer App
- clone Open Devin, and gptme for the… twitter.com/i/web/status/1…— Anton Osika (@antonosika)
11:51 PM • Mar 14, 2024
Kind of sad tbh…
Nearly 80% of people in China have a positive attitude towards AI, while fewer than 40% of Americans do
— Tsarathustra (@tsarnick)
8:41 AM • Mar 15, 2024
Tools
Must have tools for every artisan to add to their toolkit:
AI Sales Tool with WhatsApp Follow Up
Gamma—helps make presentations.
Photoroom—AI editor for stuff like removing backgrounds.
Pixelcut—AI that creates product photos.
Phind—coding assistant and search engine.
Deep Tech
The newest and coolest in the research world that you need to know about:
3D-VLA: A 3D Vision-Language-Action Generative World Model
Hugging Face Adding Support for GGUF model format
Open source RAG demo on GitHub
AI lawn defender robot demo
Closing Thought
AI janitors mean cameras in the bathroom…
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